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AI sales assistance · Real estate only

Turn every rep into a real closer.

A live AI coach on every phone and Zoom call — your reps see exactly what to say, the moment they need it. Then it scores the call, writes the follow-up, and reviews every in-person appointment like game film. Built only for real estate.

Book a demo See it in action ↓

FOR TEAMS · SOLO AGENTS · WHOLESALERS · BROKERAGES
LIVE ON YOUR CALLS THE SAME DAY. NO SETUP PROJECT.

LIVE CALL · 04:18 SIMULATED PREVIEW
Maria & James Delgado
ZILLOW — BUYER LEAD · PRE-APPROVED $425K · LEASE ENDS OCT
▶ SIMULATED PREVIEW — ONE BUYER CALL, OBJECTION TO APPOINTMENT
Trusted by founding pilot teams
[PLACEHOLDER]
[PLACEHOLDER]
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The problem

You're paying $80–$300 a lead.
Then one bad call kills it in 90 seconds.

Inconsistent calls

Your best rep converts. Your average rep wings it. Same lead cost, wildly different outcomes — and a paid lead only gets one first impression.

Months to ramp

New reps burn through hundreds of dollars of leads learning what your top closer already knows. Every fumbled objection is tuition you paid for.

Deals die in the dark

500 calls a week, zero visibility. By the time the pipeline report shows the problem, the leads are gone.

Book a demo See exactly where your deals die.

Sales is a skill.
Train it like one.

We've spent decades selling real estate, and here's what every top producer knows: nobody becomes a closer in a classroom. You can read all the books. Take all the courses. Memorize every script. Until you dive in and do the work, none of it sticks.

RealCloser is training that happens inside the work. Every real call is a coached rep. Every appointment is game film. You don't study, then sell — you sell, and get better every single day.

Built by closers with decades in the business — not a software company guessing at sales.

Keifer McClain, founder of RealCloser
From the founder

Keifer McClain

LICENSED FLORIDA BROKER · BK3335411 · ST. AUGUSTINE, FL

Something most sales founders won't admit: I'm an introvert. When I got my real estate license, I wasn't sure I was cut out for sales at all. I started like everyone does — read the books, made cold calls with no clue how a transaction even worked, then joined a team and learned the business working with buyers.

Everything changed when I stopped trying to be a natural and built systems instead. A process for calling. A process for follow-up. A process for buyer and seller conversations, for referrals — a playbook for everything I did. That's when I started to thrive: top agent at the brokerage, then broker, then running my own sales team. Closers aren't born. They're built.

It's what I now see in every top producer: talent isn't what separates top closers. Reps are. Feedback is. Consistency is. The best salespeople I've ever worked with weren't naturals — they were the ones who reviewed their calls, ran proven plays instead of winging it, and got a little better every single day.

I'm also obsessed with AI, systems, and organization — the unglamorous stuff that makes performance repeatable. RealCloser started as the system I built for my own team: everything a great sales manager does — the ridealong, the film review, the "say this instead" — showing up on every call, for every rep, automatically.

I built it because I needed it. And if you sell real estate for a living, so do you — because whatever changes in this market, it all starts with talking to people.

— Keifer
See what I built ↓
What it is

A live coach on every call.
Then it grows.

RealCloser is one product with three levels. Start with the live coach. Add the follow-through. Add the in-person game tape.

LEVEL 1 · STARTER · $49/SEATLIVE ASSIST

The live coach

An AI coach on every phone and Zoom call. Your rep talks — the right words appear on screen. Zero clicks.

  • Your playbook, live: the opener, the flow, the next best line
  • The right objection handler the instant one fires
  • Works alongside any dialer, phone system, or Zoom
Expireds FSBO Pre-foreclosure Probate Divorce Circle prospecting Sphere

PROSPECTING PLAYBOOKS INCLUDED — NO LEAD BUDGET REQUIRED.

Your newest setter handles objections like a 10-year closer — on their first week of dials.
LEVEL 2 · PRO · $99/SEAT+ SCORING & FOLLOW-UP

The coach + the follow-through

Everything in Level 1 — plus everything after the call, handled automatically.

  • Every call scored against your playbook — proof, not vibes
  • CRM connected (Follow Up Boss + GoHighLevel): lead context loads before the call, notes write back after
  • A personalized follow-up plan queued after every conversation
  • Conversion analytics: contact → appointment rate, objection heatmap
Reps sell. RealCloser types. No lead ever slips because a note didn't get written.
LEVEL 3 · TEAM · $149/SEAT+ RIDEALONG

The in-person game tape

Phone and Zoom get coached live. In-person appointments get recorded, then reviewed — like game film. On purpose: nobody wants a rep reading a screen in a seller's living room.

  • Rep taps record at the appointment — RealCloser transcribes and scores it against your exact presentation
  • Coaching notes like a sales manager who rode along: what was covered, what was skipped, what to fix
  • Team dashboard: every rep scored, leaderboards, playbook adherence
  • Weekly coaching digests — exactly what to work on with each rep
A ridealong used to cost half a day. Now it's a 3-minute review — on every appointment, not one a month.
See pricing Book a demo
The RealCloser Brain

It gets smarter with every call.

The RealCloser Brain is trained only on real estate conversations — buyer calls, motivated seller calls, listing appointments, acquisitions pitches. Because every customer runs the same kinds of conversations, every call sharpens the Brain: which openers hold attention, which objection responses actually convert, what top closers say that average reps don't.

Generic AI knows sales. RealCloser knows YOUR conversation, at scale.

The Brain has learned from [PLACEHOLDER #] real estate conversations — and every call your team makes adds to it.
That dataset is the moat: it can't be copied. Only earned.

Book a demo
How the Brain compounds
THE REALCLOSER BRAIN 01 02 03 04 1,000s of real estate calls analyzed Transcripts & conversion data reviewed by the Brain The Brain self-improves on what actually converts Sharper coaching, live, on the very next call
EVERY LOOP = A HIGHER CLOSE RATE
Who we're built for

Built for the way YOU sell

Solo agents

A coach on every call — for $49.

The pain

Nobody hears your calls. Nobody tells you why the lead went cold. You're winging every objection alone and paying for coaching that never hears a single real conversation.

How we crush it

Live Assist puts the right words on screen while you dial — phone or Zoom. Prospecting playbooks are built in — expireds, FSBO, circle prospecting — so you can hunt without a lead budget. And when you're ready, Pro adds call scoring and automatic notes and follow-up, so nothing slips while you run everything solo.

[PLACEHOLDER: contact-to-appointment rate up __% in 60 days]
Start at $49 — no demo needed
Teams (5–50 agents)

Every rep converting like your best closer.

The pain

You spend $5k–$15k/month on leads, and conversion depends on which rep happens to answer. You can't listen to 500 calls a week, and a real ridealong costs half a day.

How we crush it

Every call and every appointment scored against YOUR playbook. Leaderboards show who's on track; coaching digests show exactly what to fix with each rep this week. New hires ramp on game film from your top producers — your best closer's skills stop leaving with them at 6pm.

[PLACEHOLDER: team appointment-set rate up __%; ramp time cut from _ months to _ weeks]
Book a team demo
Wholesalers & investor acquisition teams

Never lose a $20k spread to a blown call again.

The pain

Motivated seller leads cost $100–$300 each, and your pitch isn't simple — cash, novation, creative, listing. One rep freelancing the offer menu kills a five-figure assignment fee in 90 seconds.

How we crush it

Live Assist walks reps through the full decision tree — the right offer path surfaces based on where the conversation goes, with handlers for every branch ("I owe too much" / "another investor offered more" / "I'm not ready"). Ridealong reviews every in-home appointment against your presentation.

[PLACEHOLDER: lead-to-contract rate up __%]
Book a team demo
Brokerages

The agent-development machine that recruits AND retains.

The pain

Agents join brokerages that make them money. Your training is classroom scripts and a shadow day — then agents sink or swim alone, production stalls, and they leave for whoever promises more support.

How we crush it

Give every agent — from brand-new licensee to top producer — a personal AI coach on every call and appointment. New agents ramp in weeks, and "we put an AI sales coach in your pocket" becomes your recruiting pitch. Office-level playbooks keep training consistent under your roof.

[PLACEHOLDER: first-year agent production up __%; retention up __%]
Talk to us about brokerage pricing
Coaches & trainers Your methodology, enforced between sessions. Load your scripts as the playbook, see your clients' real call data, coach with receipts. Partner with us →
Who it's NOT for If you want an autodialer, a bought lead list, or an AI that talks to sellers for you — we're not it. RealCloser makes your humans better.
The math

A coach on every call — for less than one lead.

RealCloser Human ISA / managerone hire Coaching programweekly sessions Call gradingafter the fact
Cost per month From $49/seat $2,500–$4,000 $500–$1,500 ~$149/seat
Coaches during the live call ✓ ✗ ✗ ✗after the deal died
Hears every call ✓ ✗one set of ears, 8 hrs/day ✗never hears a real call ✓too late to help
Reviews in-person appointments ✓3-min review ✗half a day each ✗ ✗
Notes & follow-up done for you ✓ ✗ ✗ ✗

RealCloser coaches during the call, reviews every appointment, and starts at $49.

The napkin math

You're not buying software. You're buying back the deals that die on the phone.

$300
ONE ZILLOW LEAD

Burned by one bad 90-second call.

$99
ONE MONTH OF PRO

A coach on every call you make, all month.

$8,000+
ONE EXTRA CLOSING

Average GCI on a single side — about 80 months of Pro.

$20,000+
ONE ASSIGNMENT FEE

One saved wholesale contract — about 11 years of Team.

If RealCloser recovers one deal a year that would've died on a call, it out-earned its price 10–100x. The 30-day guarantee means finding out is free.

See pricing
Pricing

Monthly. Per seat. No games.

Next call

Upload your playbook today. Coached on your very next dial.

Zero clicks

Nothing to tap, search, or read during a call. Reps just talk.

Every convo scored

Real data on every call and appointment — proof, not vibes.

Zero risk

30-day money-back guarantee. Keep your call library either way.

Starter
$49/MO PER SEAT
Never wing another call.
  • LIVE ASSIST: 15 hours of live talk time/mo (then $2/hr)
  • Real-time coaching screen: next line + objection handlers, zero clicks
  • 1 custom playbook (your script, live in minutes)
  • Full prospecting playbook library: expireds, FSBO, probate, circle
  • Works with any dialer, phone system, or Zoom
Start at $49
★ MOST POPULAR
Pro
$99/MO PER SEAT
Everything after the call — handled.
  • Everything in Starter, 40 hours of live talk time/mo
  • Every call scored against your playbook
  • CRM connection: Follow Up Boss + GoHighLevel — context loaded pre-call, notes written back after
  • AI follow-up plans after every conversation
  • Unlimited custom playbooks + conversion analytics
Go Pro
Team
$149/MO PER SEAT
A sales manager on every call and every appointment.
  • Everything in Pro
  • RIDEALONG: unlimited in-person appointment recording, scoring & coaching
  • Team dashboard: every rep scored, leaderboards, playbook-adherence tracking
  • Weekly coaching digests: exactly what to work on with each rep
  • Priority support + white-glove playbook setup
Book a team demo
Founding teams: first 20 lock these prices for life. It will never be this price again.
No "contact sales" games. This is the price.
🛡

30-day money-back guarantee. If your team isn't measurably better on calls in 30 days, we refund every cent — and you keep your call library.

Founding pilot results

Numbers first. Then the quote.

+__%
[PLACEHOLDER — appointment-set rate, founding pilot]

"[PLACEHOLDER — quote from founding pilot team about setting more appointments from the same lead spend.]"

[NAME · TEAM · MARKET]
_ MO → _ WK
[PLACEHOLDER — new-rep ramp time, founding pilot]

"[PLACEHOLDER — quote from a team leader about how fast a new rep got to full production.]"

[NAME · TEAM · MARKET]
__ HRS
[PLACEHOLDER — admin erased per rep/mo, founding pilot]

"[PLACEHOLDER — quote from a closer about notes and follow-up being done before hang-up.]"

[NAME · TEAM · MARKET]
Book a demo Founding pricing ends at 20 teams.
FAQ

Straight answers.

Does it work with my dialer or Zoom?
Yes — RealCloser works alongside any dialer, phone system, or video call, including Zoom. Your reps keep working exactly how they do today; the coaching screen runs beside it.
Can I use it for cold prospecting or as an ISA?
Yes. Live Assist ships with prospecting playbooks — expireds, FSBO, pre-foreclosure, probate, divorce, circle prospecting, sphere — and works the same whether the rep is a closer, a setter, or a dedicated ISA. Start from our playbooks or load your own.
Which CRMs does it connect to?
Follow Up Boss and GoHighLevel today, with more coming. Lead context loads before the call connects; notes and follow-up plans write back the moment it ends.
Is recording legal?
RealCloser ships with built-in consent tools and disclosure prompts, and supports two-party-consent states. Recording laws vary by state — always follow your local law.
Will prospects know?
It's a coach, not a bot. Your rep does all the talking — RealCloser just makes sure they always know what to say next.
What if my reps won't use it?
It's zero-click by design — during a call there's nothing to click, tap, or search. And it deletes their most-hated job: typing notes. Reps don't resist tools that erase work.
Is Ridealong live coaching?
No. The rep records the appointment, stays fully present in the room, and gets the full review and coaching minutes later. Record, then review — like game film.
Who owns my calls and my playbook?
You do. Your recordings, transcripts, and playbooks are never shared with other customers and never sold. What improves across customers is the coaching itself — anonymized patterns about what converts. Never your leads, your numbers, or your playbook.
Is there a contract?
Monthly, cancel anytime. Founding pricing is locked for life for the first 20 teams — even if you cancel and come back, your rate stays.
Book a demo
One niche. All in.

We don't do SaaS sales. We don't do insurance. We do real estate conversations — and nothing else. That's why it works.

Stop guessing why deals die.
Turn every rep into a real closer.

Upload your playbook today. Your reps are coached on their very next call.

Book a demo Start at $49
FOUNDING PRICING ENDS AT 20 TEAMS · LOCKED FOR LIFE

P.S. — Founding pricing is real. The first 20 teams keep these prices for life, even as the product stacks features. When they're gone, they're gone. — Keifer

FOUNDING PRICING · FIRST 20 TEAMS Book a demo